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5 Tips for an Awesome LinkedIn Profile in 2023

LinkedIn is the go-to platform for many recruiters and hiring managers to land top talent. If your LinkedIn profile is not completed intentionally and strategically, you could miss opportunities to advance your career and grow your professional network. Check out these five tips for an excellent LinkedIn profile in 2023:

1. Craft a Compelling Headline

The LinkedIn headline refers to the line of text just beneath your profile photo. It is important because it appears with your name and photo in all public aspects of LinkedIn, such as search results. Instead of sticking with the default headline of your current job title and employer, craft a more compelling headline with descriptive keywords that highlight your skills and who you are.

2. Select a Professional Photo

First impressions matter, so ensure your LinkedIn profile photo professionally portrays you. Take the time to get a headshot portrait rather than using a personal image. If you have a smartphone with a high-quality camera, you could pose against a solid-colored background facing natural light to take a clear, professional-looking photo.

3.  Tell Your Story with Your Summary

The About section of your LinkedIn profile allows you to show your personality and describe yourself and your professional background in your own words. It is essentially the online version of an “elevator pitch” in which you briefly tell your story – describe your expertise, industry, experience, and what sets you apart. Use a personable tone, and write it as if you were conversing with the reader. This will give other LinkedIn members a chance to know what makes you unique and make them more likely to want to look deeper into your profile.

4. Optimize with Keywords

As you complete the various sections of your LinkedIn profile and write about your experience and relevant skills, keeping search engine visibility in mind is crucial. Consider what types of keywords a recruiter or hiring manager would be searching for which you would want your profile to show up in the results, and include those throughout in an organic manner.

5. Prioritize Recommendations

Reading recommendations from those familiar with your work professionally can make recruiters and hiring managers feel more confident in considering you. To make your LinkedIn profile as effective as possible, prioritize reaching out to key contacts in your network and asking them to submit recommendations as a more objective way to demonstrate your skills.

Achieve Your Goals

Are you ready to explore new professional opportunities? Team up with IFG for your job search. As a premier accounting and finance employment agency, our mission is to match job seekers like you with the opportunities that best fit your qualifications and professional goals. Contact us to learn how we can help with your job search.