Pay Rate: $32
Location: Toronto ON
Job Type: Contract

Our client, a large insurance company, is looking for a Manager, Direct Marketing Analytics for a 12-month contract located in Toronto.  This is an excellent opportunity for a Marketing Manager with Direct Marketing Analytics with a financial services background.  This position is currently a work-from position with the potential to move to a hybrid model (2 days per week in office). 
As a Marketing Manager your duties will include but not be limited to: 

  • Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client centric analyses for the credit Cards LOB.
  • Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members/clients.
  • Analyzes how campaigns drive client behaviour. Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations.
  • Working with team members across the Marketing and other lines of business to guarantee successful management of assigned projects.
  • 2 - 4 years of experience in a consultative role focusing on data analysis and University degree
  • Prior experience in the credit card business (Banking or credit card industry)
  • Strong knowledge of data modeling and statistical analysis techniques.
  • SAS, SQL experience
  • Digital analytics experience
If you are interested and qualified please share your resume at