Pay Rate: $44
Location: Chicago IL
Job Type: Contract

IFG Global has partnered with a well-known Financial Services organization to identify a skilled Marketing Manager.

Role and Responsibilities:

  • Lead Channel Marketing Strategies & Execution Design go to market strategies to promote customer benefits and features to drive adoption and utilization of the channel
  • Develop sustainment strategy for partner investments to drive awareness, engagement and account acquisition to develop always on campaign strategy to collaborate with channel partner to improve customer UX in the channel and increase NPS
  • Collaborate and drive thought leadership with product marketing partners to optimize campaigns in the channel
  • Develop messaging guidelines and best practices for campaigns and messaging in the channel to design an integrated campaign to facilitate service migration to stay abreast of trends, industry best practices and innovation with regards to channels and marketing
  • Support development and execution of Branch Channel Marketing Strategy & Programs
  • Collaborate with local sales leadership and Channel team business development manager to optimize budget dollars and drive key metrics (new to BMO households, balance growth, retention)

 

Qualifications

  • Undergraduate Degree
  • 3-5+ years of Marketing Experience (in Financial Services preferred)
  • Channel marketing experience preferred
  • Marketing strategy planning – annual and campaign
  • Ability to manage Marketing initiatives/campaigns end to end through full cycle of planning, campaign design, execution, tracking and monitoring, lessons learn.
  • Excellent understanding of the interdependency of Marketing with other business/product partners
  • Experienced in Marketing tactics including: digital, print, advertising and merchandising

 

Skills:

  • Excellent communication skills – written and verbal
  • Expert relationship building and relationship management skills
  • Strong strategy development and executional skills
  • Excellent presentation development and storytelling skills with an ability to influence and ‘sell’ key stakeholders on ideas at senior levels of the organization
  • Strong analytical and problem-solving skills
  • Planning and organizing skills and ability to manage multiple priorities
  • In-depth sales & customer service focus and skills
  • Strong Microsoft Office skills
  • Ability to lead multiple projects and multiple teams concurrently