B2B Marketing Consultant
Job Code/ Req#:
New York, NY
A major financial institution located in Times Square has an immediate need for a Marketing Consultant to develop client communication and Thought Leadership for all of B2B. Drive engagement with B2B clients by delivering best-in class and proprietary Thought Leadership Content. Enhance the digital experience by creating relevant content to a defined audience through targeted emails and social media interactions. Build stronger relationships with clients by managing effective and strategic charitable giving programs with the goal to create brand awareness, audience loyalty and drive conversions.
RESPONSIBILITIES INCLUDE (but are not limited to):
The Content Team will work with you to
- Create a content strategy as part of an integrated marketing strategy
- Identify objective, audience and best subject matter expert(s)
- Prioritize topics, messaging, timing and distribution
- Optimize campaign through website and email strategy
- Promote content through targeted emails and social media
- Oversee project timelines and deliverables
- Measure ROI of campaign
- Share across enterprise where applicable
- We help brainstorm topics to create engaging pieces of content
Create and apply the Thought Leadership program across B2B businesses
- Demonstrate expertise across B2B by showcasing:
- Sector knowledge
- Product & Market expertise
- Must attend conferences & events
- Key advertising
- Select sponsorships
- Must have content writer or journalism background. (3-5 years is the preferable)
- Create a content strategy as part of an integrated marketing strategy.
- Strong written content creation background is a must. (Written word).
- Strong written & oral communication skills
- Willing and eager to work in a hands-on capacity
- Strong strategic planning and marketing skills
- Strong written, oral communication and presentation skills
- Problem resolution and reasoning skills
- A balance of strong analytic and creative skills
- Exceptional project management skills and attention to detail
For immediate consideration, please send resume and salary expectations to firstname.lastname@example.org. Local candidates only. Thank you.